Argan oil , also known as known as Moroccan oil, is a "liquid gold" in its hometown of Africa. Argan oil is a true hair care superfood and can be often found in organic shampoo, conditioner and styling products. While it is loaded with antioxidants and essential fatty acids, its main claim to fame is its high vitamin E levels. In fact, in its pure form, this oil is believed to contain three times more vitamin E than any other natural oil. Vitamin E has incredible hydrating and anti-ageing benefits.

Applied topically, it softens skin, reduces wrinkles, and fights free radicals – which is more important than ever, living in polluted Western environments.

Argan oil also contains triterpenoids and unsaturated fatty acids. Ideal for scars, inflammation, sunburn, mild forms of eczema, psoriasis, acne, and stretch marks. The sterolins in fatty acids also improve 'skin metabolism', meaning it will stay soft yet supple so long as you keep using it.

Argan oil can be used in a myriad of ways. Because it is a non-greasy 'dry' oil that absorbs quickly, it is a great face and body moisturiser. It is also used as an intensely hydrating hair treatment, cuticle softener, and bath oil. As if that wasn't enough, eating a teaspoon of this oil may even aid digestion.